The Giant Channel 4 logo outside the company's headquarters building on Horseferry Road, Victoria, London.

The Giant Channel 4 logo outside the company's  headquarters building on Horseferry Road, Victoria, London. Stock Photo
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Image details

Contributor:

John Gaffen / Alamy Stock Photo

Image ID:

E52X3D

File size:

60.2 MB (2.1 MB Compressed download)

Releases:

Model - no | Property - noDo I need a release?

Dimensions:

3744 x 5616 px | 31.7 x 47.5 cm | 12.5 x 18.7 inches | 300dpi

Date taken:

14 July 2014

Location:

124 Horseferry Road, Victoria, London, U.K.,

More information:

The futuristic looking home to Channel 4 on Horseferry Road was designed by the Richard Rogers Partnership who also designed the Lloyd's of London building in the City, The O2 (formerly known as the Millennium Dome) and the Pompidou Centre in Paris. The fourth UK television channel first launched in 1982 - with Countdown, hosted by Richard Whiteley and Carol Vorderman - and now includes digital TV channels E4, More4 and Film4. Tours of the building are not available Channel Four Television Corporation is a publicly owned media company headquartered in London, United Kingdom. Its original and principal activity is the British national television network Channel 4. The company was founded in 1982 as Channel Four Television Company Limited, a wholly owned subsidiary of the IBA, and became an independent statutory corporation in 1993. November 1998 saw Channel Four expand beyond its remit of providing the 'fourth service' in a significant way, with the launch of FilmFour. Since then the corporation has been involved in a range of other activities, all in some way associated with the main channel, and mainly using the '4' brand. The construction of Channel 4's headquarters at 124 Horseferry Road began in 1990, was completed in 1994 and was a value-for-money, design and build project. The architects, Richard Rogers Partnership, were given a brief to develop 15, 000 sq metres of headquarters for Channel 4, a residential development of 100 apartments, an underground car park and landscaped garden. The site to be developed was a corner plot in a mixed development area of Westminster, consisting of an abandoned 10 metre deep basement of a proposed 1970's post office building. The Big 4 is a 50-foot-high metal '4' outside Channel 4's Horseferry Road headquarters in London. A variety of artists - some internationally renowned, some emerging - have provided ‘skins' for the structure with each artist putting their own unique stamp on the huge '4'.