Licenses and pricing

Alamy has the right license for you whether you’re pulling together a presentation or producing a fully-fledged advertising campaign. Below is the pricing for our standard and enhanced licenses which you can select when downloading photos, vectors, and illustrations across Alamy.

To see pricing for our 360° images or images in our Ultimate collection, please get in touch.

What’s the pricing for each image license?

Images
Standard 
Enhanced 
Single image
$19.00
$61.00
Buy more save more! View our Image Packs below:
5 Image Pack
(Save 50%)
$46.00
($9.20 per image)
$153.00
($30.60 per image)
10 Image Pack
(Save 60%)
$74.00
($7.40 per image)
$244.00
($24.40 per image)
25 Image Pack
(Save 70%)
$138.00
($5.52 per image)
$458.00
($18.32 per image)

Note: All price savings based on single image purchase. Taxes may apply to prices shown.

What’s included with each license?

Usage*
Standard 
Enhanced 
Unlimited web usage across Websites and Social Media platforms including short-form video on video sharing sites
Can be used in digital publishing and digital marketing
Print runs up to 100,000 (print marketing and print publishing)
Unlimited print runs (print marketing and print publishing)
For single users 
For multiple users up to a team of 5 
Can be used for merchandise resale

*Pricing restrictions may apply to usage, please see FAQ below on "What are the restrictions on certain images?"

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Frequently asked questions

What does your 'Standard license' include?

Our Standard license is created for a single user and is designed for:

  • Unlimited web use across social media

  • Websites

  • Online marketing and advertising

  • Printed marketing materials

  • Books

  • Magazines

The license allows for a maximum print run of up to 100,000 copies for any of the printed materials.

The single-user restriction prohibits any sharing of the image or transferring the license to another user.

What does your 'Enhanced license' include?

The Enhanced license provides additional usage rights beyond the Standard license. It allows you to use the image for merchandise, such as t-shirts, mugs, gifts and has unlimited print runs.

The license also allows the image to be shared in small teams of up to five users within the same legal entity or organization.

What is merchandise resale?

Merchandise resale allows usage of the image on merchandise that can be resold. For example, the image being incorporated into the design of a t-shirt or coffee mug that’s then sold on.

What’s your refund policy?

As stated in our T&Cs, once you purchase an item of Content, you agree that you have no right to a refund.

What does editorial use only mean?

Use relating to news reporting, review and criticism, and the communication of information relating to people, places, things, events or happenings. For purposes of clarification, editorial use does not include any use relating to advertising, promotion, marketing or merchandising.

Editorial use visual assets can be used only in informational, factual projects of public interest. They can be integrated in news articles, blogs, educational content, non-fiction books, documentaries, museum displays, etc.

These restrictions apply to all customers, including educational and nonprofit organisations.

Editorial content isn’t cleared for commercial use such as advertising or promotional campaigns, commercial projects, office wall decorations or product packaging. This list is not exhaustive.

Editorial content has no model or property releases on file, so to use it for commercial purposes you’ll need additional clearances from either the people or the owners of the property featured in the visuals.

Do I need a property or model release?

Depending on the image and its content, you may require a property or model release for commercial use. It's essential to check the image details and licensing terms for specific requirements. Please note: Alamy licenses cover only the photographer's rights, and don’t include third-party rights like model or property releases (unless otherwise specified). Before using an Alamy visual asset, you should consider if additional permissions might be required. If you’re using visuals in an editorial capacity, it’s unlikely that you’ll need to worry about third-party rights.

When using an image commercially in advertising or promotional campaigns etc, you’ll need to secure the necessary clearances in addition to the licence you obtain from Alamy. 

Do you offer custom licenses?

Yes, we offer custom licenses based on usage:

  • Personal use £15

  • Presentation and newsletter £15

  • Website £30

  • Magazine and books £30

  • Marketing package £150

If you have unique licensing needs, please contact our customer support, and we'll help you.

What are the restrictions on certain images?

Please ensure you have read and understood the editorial usage restrictions on any images flagged as 'Editorial use only'.

Images cannot be used on the front cover of books and magazines, usage is for inside use only.

TV and Film broadcast and OTT (over-the-top) delivery of content is prohibited within the Standard and Enhanced licenses. These licenses only cover use on short-form video on video sharing sites such as YouTube and Vimeo only.

Images are not for use in commercial display i.e. point of sale, out of home, museums and wall art.

Images can not be used in NFTs or video games.

If you'd like to discuss licensing for anything outside of the Standard and Enhanced options, please contact our Customer Support team on sales@alamy.com