Liverpool, Merseyside, UK 8th April, 2016. Opening Day fashions at the Aintree Grand National Festival.In light of previous years, when attendee’s outfits have got attention for all wrong reasons, oficials at the Grand National urged this year's racegoers to 'smarten up' to make the event more 'aspirational'. Credit: Mar Photographics/Alamy Live News
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2400 x 3600 px | 20.3 x 30.5 cm | 8 x 12 inches | 300dpiDate taken:
8 April 2016Location:
Aintree, Liverpool, Merseyside, UKMore information:
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The racecourse has introduced a prize for the best dressed women John Baker, northwest regional director for the Jockey Club, which owns Aintree, told The Times: “We felt we had to refresh Ladies’ Day. "This year we will have a style code rather than a dress code. We are trying to move it forward and make it a little bit more aspirational than it had become.” The racecourse also produced a list of “style tips” for race-goers last year – and introduced a prize for the most stylish woman. This year, the prizes include a £35, 000 Range Rover and £8, 000 worth of fashion vouchers. Mr Baker added that the event “is not telling people what to wear — we have to stress that. Bosses say they want to “refresh” Ladies day, ambassador now and we are trying to say these are the styles going. "We love the fact that people come and are able to express themselves in the way that they dress. It is what is going on in the fashion world. "The bulk of the 150, 000 people who come across the three days are Liverpool people. And that provides a feelgood factor from their personality, character and humour. They make it what it is. We want to celebrate that but also try and make it aspirational too.” Last year, Baker told the Liverpool Echo that Aintree were attempting to clampdown on photographers who were out to get “negative shots”.