Auckland Town Hall illuminated by Mike Mizrahi for Telecom NZ to promote their new mobile network
Image details
Contributor:
one-image photography / Alamy Stock PhotoImage ID:
BB5882File size:
48.2 MB (1.4 MB Compressed download)Releases:
Model - no | Property - noDo I need a release?Dimensions:
4500 x 3740 px | 38.1 x 31.7 cm | 15 x 12.5 inches | 300dpiDate taken:
16 May 2009Location:
Queen Street Auckland New ZealandMore information:
Mike Mizrahi transforms the Auckland Town Hall, an architectural icon, to celebrate the launch of Telecom's NZ new mobile 3G network which will enable 97% of New Zealanders to access faster internet connections. The Auckland Town Hall became a giant lolly house, then minutes later it was a rocket ship blasting into space. Playing on the idea of transformation, Mizrahi said he wanted to make people look twice at a building many went past on a daily basis without an upward glance.PIGI projectors, the same technology employed at outdoor spectaculars like the Olympic Games ceremonies, were used to create the large still and moving images. The entire town hall facade was "mapped" in minute detail in planning for the display. Three nights of work were needed to complete the installation.The creative brain behind the spectacular display at the town hall has a long history of wowing audiences. Past work includes the 100m long silver fern dug into a Californian beach by New Zealand ex-pats, which marked the “Made from New Zealand campaign”. The directors of Inside Out Productions were also called on by Louis Vuitton to conceptualise an event to mark its 150th birthday. Inside Out built a giant Louis Vuitton trunk for 2000 guests, installing it in Hong Kong, Tokyo and New York. Inside was a massive 30m wide screen from which performers and props seamlessly appeared and disappeared. The event catapulted Inside Out onto the international stage as world class event producers, going on to create work in USA, Australia, China, France, England and Spain.Formed in 1982 Inside Out cut its teeth working in the London theatre scene before relocating to Auckland and launching onto the world stage with outlandish concepts and magical results.