Stagecoach Gold bus 94X to Gloucester in Cheltenham 10904, reg YX67VBN
Image details
Contributor:
Tony Smith / Alamy Stock PhotoImage ID:
2KA3T15File size:
51.8 MB (3 MB Compressed download)Releases:
Model - no | Property - noDo I need a release?Dimensions:
5112 x 3540 px | 43.3 x 30 cm | 17 x 11.8 inches | 300dpiDate taken:
20 October 2022Location:
Cheltenham, England, UKMore information:
Stagecoach Gold is a luxury bus sub-brand used by various Stagecoach bus subsidiaries in the United Kingdom. Stagecoach Gold (originally Goldline) was launched in 2007 and was designed to attract more middle-class passengers to choose bus travel as a method of transport as well as to reward passengers on some busy and popular routes. Stagecoach West currently runs the most Stagecoach Gold routes, nine, as of August 2022. Stagecoach South Wales owns the largest number of Stagecoach Gold branded vehicles with 76 in its fleet as of November 2019 The Goldline brand was introduced to try to win more middle-class motorists to bus services. It was initially trialled in two areas, Perth and Warwick from November 2007, both on routes which received kick-start funding from the government to help establish the routes. Stagecoach East Scotland invested £300, 000 to demonstrate the idea to politicians. Goldline routes have a luxury specification. Buses have hand-stitched leather seats, metallic paint, special flooring and free WiFi. Drivers wear special uniform and there is a Goldline customer charter In February 2009 the service was expanded to Aldershot and in September 2009 to Cheltenham and Gloucester on route 94. At this stage the brand name changed from Goldline to Stagecoach Gold, as well as the introduction of a new livery with brighter swoops added, as opposed to the previous gold and blue only livery. The reason behind the name change was that Translink had the rights to the Goldline name, using it on their Ulsterbus coach services, and Stagecoach had to pay Translink a royalty As of 2016, all brand new Stagecoach buses, including non-gold vehicles, come equipped with high back leather seats, USB charging facilities and many with free onboard Wi-Fi. Subsequently, this means that many of Stagecoach's new non-gold vehicles are now at the same specification as the Gold branded vehicles. As a result, some non-gold routes now have higher specification vehicles