--FILE--A customer buys Nescafe coffee of Nestle at a supermarket in Xuchang city, central Chinas Henan province, 7 July 2013. Swiss food giant Nes
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Contributor:
Imaginechina Limited / Alamy Stock PhotoImage ID:
W8XBDEFile size:
28.1 MB (530.4 KB Compressed download)Releases:
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3840 x 2560 px | 32.5 x 21.7 cm | 12.8 x 8.5 inches | 300dpiDate taken:
7 July 2013Photographer:
ImaginechinaMore information:
--FILE--A customer buys Nescafe coffee of Nestle at a supermarket in Xuchang city, central Chinas Henan province, 7 July 2013. Swiss food giant Nestle aims to boost its share of direct commodity purchases to ensure it keeps a tight grip on quality and supply chains, Chairman Peter Brabeck told an Austrian newspaper. The consumer now wants to know where the coffee in the Nespresso capsule comes from. We want to double the ratio of commodities we buy directly - so not via traders - in the years ahead, especially for coffee and cocoa, he told Kurier. Asked if Nestle would soon do more than half its business in Asia, he said, in terms of volume, yes, but in terms of value, no, because of the exchange rate effects. China is already our second most important market after the United States. Around two-thirds of its sales in China come from brands it bought there, he said.