An advert for the Haig Fund – it appeared in a magazine published in the UK in 1946. The Haig (Haig's or the Earl Haig) Fund is a charity set up in 1921 by Field Marshal Douglas Haig, 1st Earl Haig to assist ex-servicemen. The Haig Fund continues to support veterans from all conflicts and other military actions involving British Armed Forces up to the present day. Its members sell remembrance poppies in the weeks before Remembrance Day/Armistice Day. The words 'Haig Fund' used to be inscribed on the black button in the centre of each poppy but it now reads 'Poppy Appeal'

An advert for the Haig Fund – it appeared in a magazine published in the UK in 1946. The Haig (Haig's or the Earl Haig) Fund is a charity set up in 1921 by Field Marshal Douglas Haig, 1st Earl Haig to assist ex-servicemen. The Haig Fund continues to support veterans from all conflicts and other military actions involving British Armed Forces up to the present day. Its members sell remembrance poppies in the weeks before Remembrance Day/Armistice Day. The words 'Haig Fund' used to be inscribed on the black button in the centre of each poppy but it now reads 'Poppy Appeal' Stock Photo
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Image details

Contributor:

M&N / Alamy Stock Photo

Image ID:

2AHF2GT

File size:

13.2 MB (596.5 KB Compressed download)

Releases:

Model - no | Property - noDo I need a release?

Dimensions:

1303 x 3543 px | 11 x 30 cm | 4.3 x 11.8 inches | 300dpi

Date taken:

1946

Location:

Eccleston Square, London, England, UK

More information:

This image could have imperfections as it’s either historical or reportage.

An advert for the Haig Fund – it appeared in a magazine published in the UK in 1946. The Haig (Haig's or the Earl Haig) Fund is a charity set up in 1921 by Field Marshal Douglas Haig, 1st Earl Haig, to assist ex-servicemen. The fund supports veterans from all conflicts and other military actions involving British Armed Forces to this day. Its members sell remembrance poppies in the weeks before Remembrance Day/Armistice Day. The words 'Haig Fund' was inscribed on the black button in the centre of a poppy but it now reads 'Poppy Appeal'. The use of the poppy comes from the poem 'In Flanders Fields'. The poem inspired an American academic Moina Michael to adopt the poppy in memory of those who had fallen in the war and she campaigned to get it adopted as an official symbol of Remembrance across the USA and worked to do the same in Canada, Australia and the UK. Also involved with the effort was a French woman, Anna Guérin who planned to sell the poppies in London in 1921. She met Earl Haig, who was persuaded to adopt the poppy as an emblem for the Legion in the UK. The Legion ordered nine million poppies and sold them on 11 November that year – vintage 1940s graphics.

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