Walking into Greggs The Bakers, M5 Frankley Motorway Services, M5, West Midlands, England, UK - Takeaway Food only

Wanting to increase their presence and market share, Greggs opened their first Moto-operated franchised bakery at Lymm truckstop in early 2012, with high hopes. Following good sales a second store was opened at Birch eastbound the following June, and it was then confirmed that most Moto services would get one. Moto have also been opening franchises at some Extra services. What makes Greggs a little bit different to other new brands is that most units have been modified so customers can visit without entering the main amenity building. This helped Moto's tax accounts: by not offering the option of eat-in food, the food was exempt from VAT, although the notorious pasty tax complicated things. As with most service station franchises, prices are inflated and the menu is altered slightly. Greggs had never agreed to franchised stores before the Moto deal, but following its success they opened franchises with Euro Garages and Applegreen too (in the UK only). Greggs was now being added to petrol stations across the country, and Euro Garages started introducing the country's first Greggs drive thrus. On the baked goods front, Moto had been using Upper Crust as a bakery brand, although this sold fewer hot goods and began to lose ground to Moto's other stores. In 2011 they also introduced West Cornwall Pasty Co., mostly in stands outside the services. Other operators have responded to Greggs with the likes of The Cornish Bakery, Pret a Manger and The Pasty Shop. In line with Greggs's rules, service stations in the West Country are not allowed to sell Cornish pasties, for fear of upsetting the locals.