Lego Storm Trooper from Star Wars, on display at the 2024 Toy Fair, Olympia , London
Image details
Contributor:
John Gaffen / Alamy Stock PhotoImage ID:
2WEFHN8File size:
55.7 MB (1 MB Compressed download)Releases:
Model - no | Property - noDo I need a release?Dimensions:
3575 x 5447 px | 30.3 x 46.1 cm | 11.9 x 18.2 inches | 300dpiDate taken:
24 January 2024Location:
Olympia London Hammersmith Road London W14 8UXMore information:
Lego (stylized as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously colored interlocking plastic bricks made of acrylonitrile butadiene styrene that accompany an array of gears, figurines called minifigures, and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Anything constructed can be taken apart again, and the pieces reused to make new things. The Lego Group began manufacturing the interlocking toy bricks in 1949. Moulding is done in Denmark, Hungary, Mexico, and China. Brick decorations and packaging are done at plants in the former three countries and in the Czech Republic. Annual production of the bricks averages approximately 36 billion, or about 1140 elements per second. Films, games competitions, and eight Legoland amusement parks have been developed under the brand. One of Europe's biggest companies, Lego is the largest toy manufacturer in the world by sales. As of July 2015, 600 billion Lego parts had been produced.Lego's popularity is demonstrated by its wide representation and usage in many cultural works, including books, films, and art. It has even been used in the classroom as a teaching tool. In the US, Lego Education North America is a joint venture between Pitsco, Inc. and the educational division of the Lego Group. In 1998, Lego bricks were one of the original inductees into the National Toy Hall of Fame at The Strong in Rochester, New York.[76] "Lego" is commonly used as a mass noun ("some Lego") or, in American English, as a countable noun with plural "Legos", to refer to the bricks themselves, but as is common for trademarks, Lego group insists on the name being used as an adjective when referring to a product (as in "LEGO bricks").