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Image licenses

Alamy has the right license for you whether you’re pulling together a presentation, publishing a book or producing a fully-fledged marketing campaign. Here we explain the different types of licenses so you can choose the right one for your project, whether you need photos, videos, vectors or illustrations from Alamy.

Compare all Business licenses
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Personal license

Our personal license offers great flexibility for solo projects. Personal licenses don’t allow the passing or transferring of an image license to another user.

From £17.00/asset

Who is this license for?
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    Single use, single project only (not a reuse license)

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    Personal social media posts on the license holder's own personal accounts (not a business account, even if run by the same person)

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    Self-publishing: personal blogs and self-published books - capped to 2,500 print run

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    Podcasts (personal, non-commercial)

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    Personal print items: prints for the home and personal gifts

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    Worldwide, unlimited duration

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Business Licenses

For teams and company use, we have designed our Business licenses. These permit teams to share the image while working on a project.

From £80.00/asset

Who are these licenses for?
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    Multiple users to collaborate on a single project

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    Editorial, commercial and royalty-free options available

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    Enhanced options that offer different types of usage from museum displays to press releases, merchandise to digital advertising

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    Editorial and commercial film, TV, video and games options available

Compare Business Licenses

Business Editorial licenses

For editorial and documentary use, including visual references to support articles, stories, critiques, educational texts, and displays (such as museum exhibits), for shared projects.

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Business Editorial Standard

From £80.00/asset

What’s included
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    Editorial website

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    Editorial Social media

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    Magazine article

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    Newspaper article

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    Single project use

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Business Editorial Enhanced

From £170.00/asset

What’s included
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    Museum, attractions, and non-commercial display

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    Press release and press pack

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    Use within a documentary or news programme in any broadcast and web media (excludes title sequence)

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    Inside use in book publishing and educational/academic print and digital products

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    Single project use

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Business Editorial Super-Enhanced

From £300.00/asset

What’s included
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    Title sequence for a documentary programme in any broadcast and web media

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    Single project use

Business Commercial licenses

Commercial use, including advertising, marketing, promotion, packaging, advertorials, consumer products, merchandising, entertainment shows, and movies, for multiple users.

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Business Commercial Standard

From £80.00/asset

What’s included
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    Commercial website and social media

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    Internal business use

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    Pitch presentations

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    Single project use

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Business Commercial Enhanced

From £300.00/asset

What’s included
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    Gifts, merchandise, board games and packaging

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    Online advertising

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    Use within an entertainment programme (any broadcast and web media) or video game (excludes title sequence)

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    Marketing direct mail, brochures and reports, advertorial

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    Wall décor and display: corporate, retail, home, trade show, point of sale

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    Book or magazine cover

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    Single project use

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Business Commercial Super-Enhanced

From £750.00/asset

What’s included
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    Title sequence for film or entertainment programme (any media), or video game

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    Use within feature film/movie

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    Use within film or programme channel ident, trailer or key art

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    Single project use

Business Royalty Free license

The Royalty Free (RF) image license allows for multiple re-use across all platforms including websites and social media, and all-media including print.

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Business Royalty Free

From £375.00/asset

What’s included
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    Use across all platforms all-media worldwide

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    Multiple re-use

Need some help?

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I can’t find the right license for my project
Email us: customersupport@alamy.com or call us on: 01235 844600 Monday to Friday 08:30 - 23:00 GMT/BST
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I need a quote for a large volume of images/videos

Contact our Enterprise Sales team

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I’m looking for information on Alamy’s video licenses

Go to the Video Licenses page

Frequently asked questions

How do I purchase a single license or discounted license pack?

  1. Find the image you would like to purchase from our selection.

  2. Once you've found the desired image, navigate to the license panel showing you the license purchase options.

  3. In the panel, you'll have the option to purchase the image license as a single, or as a discounted pack option for your preferred license. Please note that not all teams licenses have a pack option available.

  4. From here, you can proceed with a single license or choose the pack option that best suits your needs. Click on the button 'Buy and Download now' to proceed to checkout with your pack of choice.

  5. Follow the prompts to complete the purchase process, including providing payment information and confirming your order.

  6. Once purchased, you can download your chosen image and if you’ve purchased a pack the remaining downloads will be on your account ready to use.

Tip. You can also click "add to cart", that will add the single license or pack to your cart, allowing you to carry on browsing and adding more assets.

What’s the difference between a Personal and Business license?

A Personal license is for a single user, allowing them to use images in various personal projects only and not share or transfer the license. A Business license provides more flexibility for multiple users, enabling them to share images and assets while collaborating on a project.​

I’m an individual user, and I can’t find the license I need. What should I do?

If you’re an individual but your usage exceeds the limitations of an individual license (such as print runs over 2,500), you’ll need to opt for a Business license that meets your usage requirements, even if you’re acting as a single user. ​

Are there any restrictions on how I can use the images and videos I license from Alamy?

Yes, there are usage restrictions outlined in the license terms. It's crucial to review these restrictions, as they specify what you can and cannot do with the content you license. This ensures you have a clear understanding of how to use our imagery within the bounds of your chosen license.

There are also restrictions on images that are available for Editorial use only. Editorial content shouldn’t be used for commercial use such as advertising or promotional campaigns, commercial projects, office wall decorations or product packaging. This list is not exhaustive. See our explanation about editorial and commercial use here.

Editorial content has no model or property releases on file, so to use it for commercial purposes, you’ll need additional clearances from either the people or the owners of the property featured in the visuals. See our explanation on release here.

How do I purchase advertising?

We include online advertising rights within our Business Commercial Enhanced license. If you require any other advertising use license, please email customersupport@alamy.com and we will advise​.

For all other advertising licenses, please contact us for a quote customersupport@alamy.com

How do I license a video?

We have over 20 million videos in our stock video library. For more information on licensing from our video collection, please visit our Video License Information Page.

Are there any limitations to my usage?

Yes, there are certain limitations outlined above in the license comparison section mentioned above (compare business licenses). For example, under a Business Editorial Standard license you can use the content within a magazine article, but if you want to use the content on the front cover, you will need to upgrade to an Editorial Enhanced license.​

If you have any questions or need further clarification, please don't hesitate to contact our customer support team.