Tetra Images / Alamy Stock Photo

Personal use – What does it mean?

Are you looking for a one-off image to hang in your home, or to use on a greetings card or gift? Check out our personal use license – it’s a great way to make sure you have the right permissions for any images you are using, and it means the photographer who created the image gets paid for their work.

So, what is a personal use license?

The official license terms state it is for personal prints, cards and gifts. Non-commercial use only, not for resale.

This means you can use it in your home, or for a one-off card or gift e.g. a personalised greetings card, print, mug or canvas. If your intended use falls into any of these options, then a personal use license will cover you.

When is a personal use license not enough?

If you want to use an image commercially – this means using an image for anything that is going to make you money, like in a book, on a poster or on your website.

If you’re using it for your business

Even if you are a ‘one man band’ and have a small business set up, you still need to buy the right license.

Examples of when a personal use license isn’t enough:

  • Internal or external presentations – for this you need a presentation license
  • Websites or blogs – for this you need a website license
  • Any sort of advertising including leaflets, posters, billboards – you need a marketing license for this

How to buy a personal use image license…

One you’ve found the image you want to buythere will be a quick license on the right hand side of the image page. Select ‘personal use’ and click the red download button.


Want to find an image to license? Check out some of our awesome image categories: