Brighton British Airways i360, observation tower, West Pier, Lower Kings Road, Brighton, England, UK, BN1 2LN

British Airways i360 is a 162-metre (531 ft) observation tower on the seafront of Brighton, East Sussex, England at the landward end of the former West Pier. The tower opened on 4 August 2016. From the fully enclosed viewing pod, visitors experience 360-degree views across Brighton, the South Downs, the English Channel and on the clearest days it is possible to see Beachy Head 17 miles (27 km) to the east and the Isle of Wight 41 miles (66 km) to the west. British Airways i360 was designed, engineered, manufactured and promoted by the team responsible for the London Eye. It is estimated by the developers that the i360 will generate more than 440 permanent jobs; 160 posts at the attraction, and additional jobs from the spin-off benefits to other businesses in the city. The attraction cost £46 million, with £36 million being funded by a Public Works Loan Board (PWLB) loan through Brighton and Hove city council. Formerly known as the "Brighton i360", the project aimed to attract 739, 000 paying customers every year, but has consistently fallen significantly short of this. The owner of the site, the West Pier Trust, hoped in 2014 that a successful i360 would lead to the rebuilding of the historic West Pier. The i360 carried its 1, 000, 000th passenger on the 11am flight on 11 March 2019.