People Make Glasgow in pink, Glasgow City Brand, Strathclyde University, Met Tower, city centre, Scotland, UK

Vivid pink facade of Glasgow's Met Tower carries the enormous People Make Glasgow slogan above the city centre. Photographed beneath a clear blue sky, the grid of dark window panels and magenta cladding creates one of the most recognisable contemporary views on the Glasgow skyline. Rooftop telecommunications equipment, concrete service structures and weathered upper elevations reveal the practical postwar character of the high-rise building. Standing at 60 North Hanover Street, close to George Square and the University of Strathclyde campus, the tower was completed in 1964 for the former Glasgow College of Building and Printing. It later formed part of Glasgow Metropolitan College and became widely known as the Met Tower. The 14-storey modernist building is Category B listed, reflecting the architectural quality of its design, construction and surviving original features. The giant People Make Glasgow building wrap was installed in connection with Glasgow's hosting of the 2014 Commonwealth Games. The slogan emerged from a crowd-sourced city-branding exercise intended to express the friendliness, confidence and character of Scotland's largest city. Its simple wording and striking pink presentation became closely associated with Glasgow tourism, civic identity and international promotion. After the college moved into the City of Glasgow College's newer campus, the tower stood vacant and became the subject of several regeneration proposals. Vita Group acquired the landmark in August 2025 and announced plans to introduce its Union co-living concept, proposing flexible residential accommodation as part of wider efforts to increase the city-cententre population. The photograph records both an important example of Glasgow's mid-century educational architecture and a highly visible piece of civic advertising. Its bold facade links the city's industrial and academic past with modern tourism, redevelopment and the continuing reinvention of central Glasgow