Fresh pomegranate juice and fruit shop on Wilmslow Road in Rusholme, Manchester.

. The Halal Pomegranate Juice shop on Wilmslow Road in Rusholme, Manchester, with a striking red frontage, fruit displays and signage advertising juice and pomegranates. A customer is visible outside the shop. The small independent retail premises reflects the food culture of Curry Mile, with fresh produce and drinks marketed to shoppers and passing pedestrians. A fruit and juice business advertises pomegranates using piles of vivid red produce and boldly coloured signage outside a Wilmslow Road storefront in Rusholme. The stacked fruit is immediately eye-catching, with red skins contrasting against green lettering and the busy Curry Mile environment. Pomegranates are used as fresh fruit, pressed juice and an ingredient in cuisines across the Middle East and South Asia. The shop presents that product at street level, blending produce display with takeaway-style drink advertising. A stack of fresh red pomegranates beneath bright illuminated branding promotes fruit and juice for passing shoppers. The location is 229 Wilmslow Road, among numerous independent food traders serving local residents, students and visitors. A shop with piles of fruit demonstrates visual merchandising built around colour, abundance and the promise of freshly prepared drinks. The outdoor fruit display and large juice sign link fresh produce retail with the Curry Mile’s independent food businesses. The bright pomegranate skins, fruit photographs and shop lettering use closely related red and green colours. Crates and displays bring vivid red pomegranates close to pavement level, encouraging passers-by to examine the fruit. Fruit is presented in outdoor trays close to the pavement, with the shop’s vivid colour scheme and juice sign above. The bright red and green pomegranate display in front of the shop is an eye-catching piece of fresh-produce merchandising at the roadside. Rows of glossy red fruit are arranged at the kerbside under a brightly coloured juice advertisement.