Klarna and supermarket loyalty cards on mobile phone, United Kingdom.

Klarna and supermarket loyalty cards on mobile phone. The photograph shows smartphone displaying digital wallet with retail cards beside physical supermarket loyalty cards. An iPhone showing stored payment or loyalty accounts is photographed beside several real supermarket loyalty cards. The image juxtaposes smartphone-based rewards with plastic cards and receipts. The juxtaposition brings digital consumer finance and traditional retailer rewards into the same frame. The mobile screen shows a collection of retailer and financial-app tiles, while physical supermarket rewards cards are spread around the handset. The mix of tangible cards and digital accounts represents the change from wallet-based membership schemes to phone-based shopping and payment tools. Klarna is associated with payments and consumer credit at participating retailers, providing another aspect of the digital retail landscape.