French FDJ Mission Patrimoine lottery poster in Lyon, promoting heritage fundraising through Loto and Super Loto ticket sales.

French Super Loto Mission Patrimoine promotional poster displayed at a lottery retailer in France, advertising a special Française des Jeux draw linked to the Mission Patrimoine heritage fundraising initiative. The poster promotes a €13 million jackpot for Friday 18 September, with tickets available from €3, and highlights seven additional Loto draws associated with the campaign. Mission Patrimoine supports the conservation and restoration of endangered historic buildings, monuments and cultural sites across France, combining a national lottery product with heritage fundraising. The scheme is closely associated with presenter and heritage campaigner Stéphane Bern and works with the Fondation du patrimoine and the French Ministry of Culture, with part of the proceeds from designated games contributing to selected restoration projects. The blue, yellow and white advertising uses familiar Super Loto branding and the words Mission Patrimoine prominently to connect the chance of a large cash prize with support for French architectural and cultural heritage. Lottery advertising of this kind is commonly displayed in tobacconists, newsagents and other authorised FDJ outlets throughout France. The image documents French gambling culture, state-regulated lottery retailing, consumer promotion and a distinctive model of financing heritage conservation through lottery participation. It is relevant to themes including historic preservation, fundraising, public heritage policy, gambling expenditure, jackpot advertising, retail marketing and the role of national lotteries in supporting cultural causes. The French wording “13 millions € à gagner” dominates the display, while “vendredi 18 septembre” gives the campaign a precise draw date. The vertical advertising panel records how national lottery promotions are presented directly at the point of sale, combining retail advertising, gambling, cultural funding and conservation in a recognisably French commercial setting.