Seat-back advertising for easyJet onboard drinks and package holidays inside the cabin of a budget airline flight from a regional airport.

Seat-back advertising for easyJet onboard drinks and package holidays inside the cabin of a budget airline flight from a regional airport. Stock Photo
Preview

Image details

Contributor:

Tony Smith

Image ID:

3ERK6CN

File size:

64.1 MB (1.8 MB Compressed download)

Releases:

Model - no | Property - noDo I need a release?

Dimensions:

5464 x 4098 px | 46.3 x 34.7 cm | 18.2 x 13.7 inches | 300dpi

Date taken:

20 June 2023

More information:

An easyJet passenger cabin photographed from an economy seat, showing a branded inflight drinks advertisement fitted into the rear of the seat in front. The illuminated panel promotes a “2 for £9.95” bar offer alongside bottles and cans, while a smaller message advertises easyJet holidays for package holidays. A QR code and orange promotional panel encourage passengers to engage with the airline’s onboard retail offer during the flight. The view captures the everyday experience of low-cost European aviation rather than a landmark destination. Grey fabric seats, moulded plastic seat backs, overhead lighting controls, cabin panels and luggage lockers place the scene unmistakably inside a modern short-haul passenger aircraft. Travellers are visible from behind, reinforcing the candid documentary character of a commercial flight. The photograph illustrates how budget airlines market additional products after the basic fare has been purchased. Food, alcohol, soft drinks, snacks, duty-free goods, seat selection, luggage and package holidays can contribute to ancillary revenue in the low-cost airline business model. Seat-back panels provide captive advertising space throughout boarding and the journey, placing special offers directly in front of passengers. easyJet serves travellers from London and regional UK airports, connecting them with destinations across Europe and beyond. For passengers outside the capital, regional departures can reduce surface travel time and provide access to city breaks, beach holidays, visiting friends and relatives, and other short-haul journeys. The image supports editorial themes including cheap flights, affordable travel, airline pricing, inflight consumer spending, onboard hospitality, ancillary charges, travel marketing, regional airport connectivity, mass tourism and passenger experience. The advertised price is the offer visible when photographed and should not be treated as confirmation of a current easyJet menu price.