Peloton exercise equipment store, Multrees Walk shopping centre, Multrees Walk, Edinburgh EH1 3DQ at night

Peloton Interactive, Inc. is an American exercise equipment and media company based in New York City. The company's products are stationary bicycles, treadmills, indoor rowers equipped with Internet-connected touch screens that steam live and on-demand fitness classes through a subscription service. The equipment includes built-in sensors that track metrics such power output, providing users with real-time feedback on their performance and leaderboard rankings to compete with other users. Peloton charges a US$44 monthly membership fee to access classes and additional features on their exercise equipment, or $12.99 for users only accessing the content via app or website In 2011, John Foley, an executive at Barnes & Noble in New York City, pitched his colleague, Tom Cortese, on the idea that technology could make it possible for people with little time to get the full experience of working out in a high-end studio cycling class in their homes. Peloton Interactive was founded in January 2012 The company raised $400, 000 in seed money in February 2012 and another $3.5 million in December 2012. Peloton sold its first bike on Kickstarter in 2013 with an early bird price tag of $1, 500. Their first Internet-connected stationary bicycle with a tablet was released in 2014. The company also opened showrooms in shopping centers around the US, for people to test out the machines, and "sales quickly soared, " behind the entertaining classes and cycling instructors, and the online community of riders Sales increased significantly during the COVID-19 pandemic as home gyms became more popular during the COVID-19 lockdowns. However, the rapid increase in demand caused shipping delays, with customers receiving their products months late, leading some to cancel orders