Historic metal poster, advert for Bulmers Cider, Drink apples each day, The Bulmer way

Bulmers cider is one of a number of brands owned by British cider maker H. P. Bulmer of Hereford. It is one of the biggest selling British bottled cider brands in the UK because it has the highest concentration of apples, with a number of variants including Bulmers Original & Pear. It should not be confused with Bulmers Irish Cider, sold outside the Republic of Ireland as Magners. History Fred and Percy Bulmer grew the apples at their family orchard at Credenhill in Herefordshire which would be later used to make the cider for which they became known. Production was initially at Ryelands Street in Hereford, the original buildings, including cider cellars survives today as the Cider Museum and King Offa Distillery. Production moved to the current Plough Lane site in the late 1970s. Today HP Bulmer makes 65% of the UK's five hundred million litres of cider sold annually, and the bulk of the UK's cider exports. From 1937 to 1949, Bulmers operated with Wm. Magners of Clonmel, expanding into Irish distribution markets. From 1949 Magners withdrew from this partnership but retained rights to trade under the name HP Bulmer Ltd in Ireland. In 2003, the Hereford-based firm was bought for £278 million by Scottish & Newcastle (S&N) with the loss of some 200 jobs initially. In 2008, S&N were bought for £7.8 billion by the Carlsberg and Heineken groups. Bulmers now only survives as a brand name and subsidiary of the Dutch Heineken group, with operations in Hereford scaled back to focus mainly on the production of cider. During spring 2006, the company relaunched Bulmers Original in the UK, aimed at the "served over ice" market, which had grown in popularity over the past few years. Bulmers Original is a 4.5% ABV cider, primarily sold in pint bottles (568 ml). In November 2007, Bulmers pear cider was launched