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. The Kodak Salesman. One suchembarrassing blunder usuallydrives the customer so far awaythat no apology can ever induceher to come back. To guard against all these lit-tle errors in filling out the salescheck, first see that your carbonis in place; then secure your cus-tomers attention. And as shegives her name and address,write it slowly and plainly, re-peating it aloud as you write.Spell the name if necessary.There is no rule for the spellingof proper names. It is no dis-grace to ask. Then, after beingsure that each item is neitherovercharged nor undercharged,add the total twice. Do this an

. The Kodak Salesman. One suchembarrassing blunder usuallydrives the customer so far awaythat no apology can ever induceher to come back. To guard against all these lit-tle errors in filling out the salescheck, first see that your carbonis in place; then secure your cus-tomers attention. And as shegives her name and address,write it slowly and plainly, re-peating it aloud as you write.Spell the name if necessary.There is no rule for the spellingof proper names. It is no dis-grace to ask. Then, after beingsure that each item is neitherovercharged nor undercharged,add the total twice. Do this an Stock Photo
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Contributor:

The Reading Room / Alamy Stock Photo

Image ID:

2AG723T

File size:

7.2 MB (0.4 MB Compressed download)

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Model - no | Property - noDo I need a release?

Dimensions:

1752 x 1427 px | 29.7 x 24.2 cm | 11.7 x 9.5 inches | 150dpi

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. The Kodak Salesman. One suchembarrassing blunder usuallydrives the customer so far awaythat no apology can ever induceher to come back. To guard against all these lit-tle errors in filling out the salescheck, first see that your carbonis in place; then secure your cus-tomers attention. And as shegives her name and address,write it slowly and plainly, re-peating it aloud as you write.Spell the name if necessary.There is no rule for the spellingof proper names. It is no dis-grace to ask. Then, after beingsure that each item is neitherovercharged nor undercharged,add the total twice. Do this and no customer needfeel disgruntled or lose faith inyour employer because of yourcarelessness. Can You Use Another One ? If you would like another copyof Spring and Summer Adver-tisements for the Kodak Deal-er, sent you recently, we will beglad to supply you until the lim- 12 ited quantity now remaining isentirely exhausted. An extra set of ads in proofform is often very handy for lay-out purposes. Sr/ie KODAK SALESMAN. The Fundamental Rule The strength of this trim liesin the strict adherence to thefundamental rule of display—unity. The idea is simply this—take a Kodak with you when yougo fishing, and there is nothing in the window that does notcarry out this thought. The pic-tures are all fishing pictures, andthey, with the creel and rod andKodak, tell a coherent, effectivestory that pulls. yowc window display is the connecting link between our nationaladvertising and the purchaser. We say ^Take a Kodak with you/Does your display window repeat Take a Kodak with you andadd Here it is, buy it here and buy it now? 13 ^e KODAK SALESMAN Your Own Service Department Years ago, long before theService Department was con-ceived, we were getting hun-dreds of letters from customersasking for information. Thesystem of handling these inquir-ies was crude, as compared withthe present system, and muchtime and energy were lost. Aseach problem was v»orked out,the letter was mailed to the c

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