. The American florist : a weekly journal for the trade. Floriculture; Florists. 738 The America n Fl oris t. May 3, the second Sunday in May of each year, as a day for the adoration of the moth- ers of the country, and establishing- the custom of sendinj- them flowers, it should be emphasized that the flowers to send are "your mother's favorite flower." Everything- possible should be done to discourag-6 the use of the w-hite carnation; it is tho bugbear, around which hangs all the hig-h price objec- tions to the day. Eliminate this flower in connection with the observance and adopt

- Image ID: RP2E0T
. The American florist : a weekly journal for the trade. Floriculture; Florists. 738 The America n Fl oris t. May 3, the second Sunday in May of each year, as a day for the adoration of the moth- ers of the country, and establishing- the custom of sendinj- them flowers, it should be emphasized that the flowers to send are "your mother's favorite flower." Everything- possible should be done to discourag-6 the use of the w-hite carnation; it is tho bugbear, around which hangs all the hig-h price objec- tions to the day. Eliminate this flower in connection with the observance and adopt
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Image ID: RP2E0T
. The American florist : a weekly journal for the trade. Floriculture; Florists. 738 The America n Fl oris t. May 3, the second Sunday in May of each year, as a day for the adoration of the moth- ers of the country, and establishing- the custom of _sendinj- them flowers, it should be emphasized that the flowers to send are "your mother's favorite flower." Everything- possible should be done to discourag-6 the use of the w-hite carnation; it is tho bugbear, around which hangs all the hig-h price objec- tions to the day. Eliminate this flower in connection with the observance and adopt the slogan "your mother's favor- tie flower," and the w-hole list w-ith its great variety, is offered in almost un- limited supply. To make a distinction in the color of flowers for mothers living-, and those who liave passed away, is also objec- tionable. The preference is to be at all times that of "mother," or placing on her grave, those known to be her favorites. The custom of wearing flowers on that day will, of itself, if it can be es- tablislied, cause a tremendous demand. These are worn in honor of Mothers' day, in adoration of one's own mother, and the selection should be that of "your mother's favorite flower." This particular feattu-e of the day should be emphasized in every retail shop by a display of made-up boutonnieres of various flowers, and a card calling at- tention to the proper observance of the day in the selection of "your mother's favorite flower" to be worn that day in her honor. The possibilities of the extent to which the volume of business of this floral holiday can be raised, has not yet dawned on many in the trade. In a few communities the craft have rallied together to urge, and by their united action, establish the custom of sending and wearing flowers on Mother's day. The results of these first efforts have been surprisirg-ly large, the demand .created being beyond their fondest ex- pectations. "The I

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