Visitors taste samples at the Jack Daniel's Lynchburg General Store pop up branding event in New York on Tuesday, September 20, 2016. The immersive experience pop up displayed and sold a wide array of Jack Daniels branded collectible merchandise as well as an assortment of curated products to give the impression of a Southern general store. Visitors were able to enjoy a tasting of JD whiskey in various states of its preparation and enjoy tradition southern treats from Lynchburg's Miss Mary Bobo's Boarding house & Restaurant. The pop-up is part of a tour celebrating the 150th anniversary of th

- Image ID: H1PTFT
Visitors taste samples at the Jack Daniel's Lynchburg General Store pop up branding event in New York on Tuesday, September 20, 2016. The immersive experience pop up displayed and sold a wide array of Jack Daniels branded collectible merchandise as well as an assortment of curated products to give the impression of a Southern general store. Visitors were able to enjoy a tasting of JD whiskey in various states of its preparation and enjoy tradition southern treats from Lynchburg's Miss Mary Bobo's Boarding house & Restaurant. The pop-up is part of a tour celebrating the 150th anniversary of th
Richard Levine / Alamy Stock Photo
Image ID: H1PTFT
Visitors taste samples at the Jack Daniel's Lynchburg General Store pop up branding event in New York on Tuesday, September 20, 2016. The immersive experience pop up displayed and sold a wide array of Jack Daniels branded collectible merchandise as well as an assortment of curated products to give the impression of a Southern general store. Visitors were able to enjoy a tasting of JD whiskey in various states of its preparation and enjoy tradition southern treats from Lynchburg's Miss Mary Bobo's Boarding house & Restaurant. The pop-up is part of a tour celebrating the 150th anniversary of the company. (© Richard B. Levine)
Location: new york ny usa north america