UK. 16th October 2015 - Morrisons supermarket have now introduced their own brand "Milk For Farmers" product. The consumer can choose to pay an extra 23 pence for a 4 pint bottle, paying £1.12p in total. The extra 23p will be returned by Morrisons directly to the dairy sector. Shoppers can if they wish buy the exact same product at Morrisons for just 89p with no money being returned to the dairy sector.