The "Gift 1A Kodak" camera was a specially made variation of the No. 1A Pocket Kodak Jr., for the 1930 Christmas season. Designed by famous industrial designer Walter Dorwin Teague (1883 -1960), it was covered in brown leather and had Art Deco motifs on the shutter plate and the enamel base plate. Gift cameras were produced in a limited run of 10,000 at a price of $15 each. Kodak promoted the cameras as "distinguished, dainty, and feminine, for "elite," "super-chic" young women, and promoted them at renowned women's colleges across the country. Kodak's efforts to make cameras affordable for average Americans would help the company survive the difficult years ahead in the Great Depression. Manufacturers: Ingraham Company; Eastman Kodak Co.