Portrait of a shepherd with his reindeer. Reindeer farm in Salla, Lapland Finland. The reindeer is an icon of Finnish Lapland, and there’s a good reason for that: the number of reindeer in the province roughly equals that of people. So, when in Rome… jump on a sleigh and ride them like Santa! Reindeer sleigh rides are a popular way to get close to the fabled animal. Eco-friendly holiday activity at its best, the sleigh ride is not a tourism industry innovation, but an ancient Sámi way of getting around. Rides usually last from 10 minutes to a few hours. Speeds stay moderate, which makes them suitable for all ages. A reindeer ride is rather something of a spiritual journey; gliding through a snowy forest in a wooden sleigh IS that magical experience travel agents keep trying to sell you.