Edinburgh,UK. 10th August 2013. A red-haired comedian leads a march across Edinburgh in the name of Ginger pride. Shawn Hitchins’s event saw a group of redheads descend upon the east end of Princes Street to raise awareness of so-called “gingerism” prejudices Shawn is quoted as saying,“Internationally, red hair is tied to the identity of Scotland and should be a cause for celebration. “It’s totally tongue-in-cheek', Hitchins is currently performing his Ginger Nation show at the city’s Fringe Festival. Credit: Arch White/Alamy Live News

- Image ID: DC6R9H
Arch White / Alamy Stock Photo
Image ID: DC6R9H
Shawn Hitchins’s event saw a group of redheads descend upon the east end of Princes Street to raise awareness of so-called “gingerism” prejudices. Shawn is quoted as saying,“Internationally, red hair is tied to the identity of Scotland and should be a cause for celebration. “It’s totally tongue-in-cheek, but in light of the recent attention to bullying and gingerism we can send a message to all that says ‘It Gets Redder’.“ Hitchins is currently performing his Ginger Nation show at the city’s Fringe Festival.

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