Legoland is a chain of Lego-themed theme parks. They are not fully owned by Lego Group itself; rather they are owned and operated by the British theme park company Merlin Entertainment.
The parks are marketed to young families, and although they have a number of roller coasters, they are not as numerous or as extreme as those in other parks, and there is a greater emphasis on rides suitable for younger children.
The parks are split into various areas, which are common between the parks. For example, all four of the parks include a Lego miniland, a model village which includes models of landmarks and scenes from around the world made from millions of genuine Lego bricks. Other features include a Lego Mindstorms centre (fun-based learning), Duplo Gardens (for smaller children), Driving area (including attractions such as Driving school, Boating school, Ballooning school and Fire Academy), My Town, Wild Woods, and Knight's Kingdom.
The parks' rides are all Lego themed; many are made to appear as if they are built out of Lego bricks. They tend to be based on one particular line of Lego: for example, a popular ride at all four parks is the Dragon Coaster, which is loosely based on the Knights' Kingdom Lego sets. Another popular ride is the Driving school, in which children can drive small electric cars made to look like Lego cars around a small road network, after which they gain a mock driving license. The exact set of rides varies between parks, although as with the Disney parks there is some overlap.