A man leadsa a cow past an advert for skin lightening in New Delhi, India, 25 June 2012. Adverts like this are common all over India: Women, whose skin gradually grows brighter. A pale complexion is considered a beauty ideal. This can have negative consequences for people with a darker complexion. Photo: Sunrita Sen

- Image ID: D67W26

A man leadsa a cow past an advert for skin lightening in New Delhi, India, 25 June 2012. Adverts like this are common all over India: Women, whose skin gradually grows brighter. A pale complexion is considered a beauty ideal. This can have negative consequences for people with a darker complexion. Photo: Sunrita Sen

dpa picture alliance archive / Alamy Stock Photo

Image ID: D67W26

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