People Make Glasgow in pink, Glasgow City Brand, Strathclyde University, Met Tower, city centre, Scotland, UK
Contributor:Tony Smith / Alamy Stock Photo
File size:47.2 MB (1.9 MB Compressed download)
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Dimensions:5004 x 3300 px | 42.4 x 27.9 cm | 16.7 x 11 inches | 300dpi
Date taken:18 April 2018
'People Make Glasgow' unveiled as new city brand The slogan "People Make Glasgow" has been unveiled as the new brand name for Scotland's largest city. It was chosen following a consultation which saw ideas submitted from more than 1,500 people from 42 countries. Glasgow City Marketing Bureau said the process saw "words such as real, smart, home, creative, bright and better came through, time and time again". The brand will be used to market the city at home and abroad and replaces: "Glasgow: Scotland with style." The slogan combines with key ideas to form different messages, such as People Make Glasgow Home and People Make Glasgow Creative. Glasgow City Council has committed £500,000 this year to develop and promote the brand across the UK and internationally. 'Sense of pride' Council leader Gordon Matheson said said the new slogan "reflects the Glaswegian character." "It's bold, friendly, confident, and it evokes a real sense of pride," he added. "The people of Glasgow are at the heart of this brand - we have created something which presents a truly distinctive identity for the city and on behalf of Glasgow I would like to warmly thank all those who gave their ideas so generously." The four-week consultation, which was run by the council's city marketing bureau, also attracted 7,000 website hits and involved more than 400,000 Facebook and Twitter users worldwide. Image caption Business leaders in Glasgow have welcomed the new brand name Once submissions had been analysed, a creative team from the marketing bureau came up with the new slogan, which was approved by board members. Councillor Matheson added: "Over the past five weeks we have reviewed all of the contributions from Glaswegians and from across the globe. "We also interviewed more than 40 of Glasgow's leaders from the private, public and academic sectors and, overwhelmingly, they told us that what makes Glasgow great is its people."