New York, USA. 21st September 2018. A customer in the Apple store in the WTC Transportation Hub in New York tries out the new iPhone XS on Friday, September 21, 2018, the first day they went on sale. The new phones, anxiously awaited by drooling iPhone aficionados, sell for a whopping $999 for the XS and $1099 for the XS Max with the Max having a 6.5 inch display. (© Richard B. Levine) Credit: Richard Levine/Alamy Live News Credit: Richard Levine/Alamy Live News

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