. Hardware merchandising August-October 1912. he entrance is sowide, that a person approaching thestore can see what is shown through theside glasses. That is, a person walkingfrom the north sees a good deal of whatis shown in the south window, and viceversa. They could not do this in theordinary window. They could only seewhat is displayed while actually pass-ing. This is but a moment, and nothingof interest may be seen. But with thewide entrance, and the windows trim-med back from the street front to thedeep set door, the passer-by has time tomake a rather careful examination. Ifsomething of

- Image ID: 2AG0XHA
. Hardware merchandising August-October 1912. he entrance is sowide, that a person approaching thestore can see what is shown through theside glasses. That is, a person walkingfrom the north sees a good deal of whatis shown in the south window, and viceversa. They could not do this in theordinary window. They could only seewhat is displayed while actually pass-ing. This is but a moment, and nothingof interest may be seen. But with thewide entrance, and the windows trim-med back from the street front to thedeep set door, the passer-by has time tomake a rather careful examination. Ifsomething of Stock Photo
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https://www.alamy.com/licenses-and-pricing/?v=1 https://www.alamy.com/hardware-merchandising-august-october-1912-he-entrance-is-sowide-that-a-person-approaching-thestore-can-see-what-is-shown-through-theside-glasses-that-is-a-person-walkingfrom-the-north-sees-a-good-deal-of-whatis-shown-in-the-south-window-and-viceversa-they-could-not-do-this-in-theordinary-window-they-could-only-seewhat-is-displayed-while-actually-pass-ing-this-is-but-a-moment-and-nothingof-interest-may-be-seen-but-with-thewide-entrance-and-the-windows-trim-med-back-from-the-street-front-to-thedeep-set-door-the-passer-by-has-time-tomake-a-rather-careful-examination-ifsomething-of-image336852358.html
. Hardware merchandising August-October 1912. he entrance is sowide, that a person approaching thestore can see what is shown through theside glasses. That is, a person walkingfrom the north sees a good deal of whatis shown in the south window, and viceversa. They could not do this in theordinary window. They could only seewhat is displayed while actually pass-ing. This is but a moment, and nothingof interest may be seen. But with thewide entrance, and the windows trim-med back from the street front to thedeep set door, the passer-by has time tomake a rather careful examination. Ifsomething of
The Reading Room / Alamy Stock Photo
Image ID: 2AG0XHA
. Hardware merchandising August-October 1912. he entrance is sowide, that a person approaching thestore can see what is shown through theside glasses. That is, a person walkingfrom the north sees a good deal of whatis shown in the south window, and viceversa. They could not do this in theordinary window. They could only seewhat is displayed while actually pass-ing. This is but a moment, and nothingof interest may be seen. But with thewide entrance, and the windows trim-med back from the street front to thedeep set door, the passer-by has time tomake a rather careful examination. Ifsomething of great interest is noted, apause may be made—and pauses meanpurchases. From the other side of the street thiswindow looks peculiar. There is noth-ing on the Boulevard just like it. Peo-ple naturally glance over to see what isbeing shown. Perhaps, from that dis-tance, they will not see any thing of par-ticular interest. But they will be struckby the general appearance of the store,and they will remember this—at leastContinued on page 119.. ALL-GLASS FRONT The accompanying il-lustration of the storefront of the BermerHardware Co., Montreal,shows to advantage theunique features. The intention was tosecure the maximum ofwindow front on a smallfrontage. This effect hasbeen secured. Another advantage aim-ed at in constructing thestore front on this planwas to allow the greatestpossible amount of lightinto the store. The utilization of thespace below the floor ofthe windows for displayis an idea not absolutelynew but sufficiently newto make it interesting The insert at the top isa picture of Mr. Bernier,who designed and plan-ned the store. 117 WINDOW DRESSINGDEPARTMENT HARDWARE AND METAL

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