. Florists' review [microform]. Floriculture. URING periods of limited floor space, wlien florists could use four or five times the space they pos- sess, as against other times when there is more than ample, it becomes necessary to plan to over- come every obstacle and to create the greatest number of sales in the shortest period of time, extending to the customer all the courtesy and consideration he or she desires. Our being located on one of the busiest corners of our city makes it imperative to have all de- tails carried out with the least num- ber of steps, from the time the sale is made

- Image ID: RR88EK
. Florists' review [microform]. Floriculture. URING periods of limited floor space, wlien florists could use four or five times the space they pos- sess, as against other times when there is more than ample, it becomes necessary to plan to over- come every obstacle and to create the greatest number of sales in the shortest period of time, extending to the customer all the courtesy and consideration he or she desires. Our being located on one of the busiest corners of our city makes it imperative to have all de- tails carried out with the least num- ber of steps, from the time the sale is made
Library Book Collection / Alamy Stock Photo
Image ID: RR88EK
. Florists' review [microform]. Floriculture. URING periods of limited floor space, wlien florists could use four or five times the space they pos- sess, as against other times when there is more than ample, it becomes necessary to plan to over- come every obstacle and to create the greatest number of sales in the shortest period of time, extending to the customer all the courtesy and consideration he or she desires. Our being located on one of the busiest corners of our city makes it imperative to have all de- tails carried out with the least num- ber of steps, from the time the sale is made to the moment of delivery. Hence the need of saving time, which is also a big factor in your daily financial re- sult. A review of past experiences, coupled with i)resent conditions, enables us to operate a system that covers all the de- tails with the least energy in as brief a time as possible. Start with Selling. Now, the first step is selling; so we shall start with the sales force. In bygone days we were content, when a customer entered the store, to allow any of the clerks to take care of the pros- pect, regardless of what he was doing. He might be engaged in making up a floral design, or perliaps working on a wedding order, and consequently his mind was on whatever he had been doing and he was not capable of giving the prospective oiistonier the proper at- tention. So we recognized the impor- tance of having properly trained clerks to take care of tlie selling end. The latter are taught to be courteous and polite, anil incidentally are alert to the needs of customers because they are in direct contact with patrons continu- ally. They are, too, capable of making a more favorable impression than one who, by constant work at his bench, is not so keyed and jirejiared as the sales- man who lias only this duty to perform. We find we can achieve better results in this manner and sales are more satis- factory than under the old method. And why should a florist's shop be dif- fer

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