. Florists' review [microform]. Floriculture. Florists' Boxes Equalize and standardize the quality of your packages and floral effects. Have them recognized by uniformity of neatness, attractiveness and safety in protection. The result will be incre<ised orders. THE SEFTON MFG. COMPANY, 1333 West 35th St^ Chicago FACTORIES, Chicago. 111. Anderson, Ind. Brooklyn. N. Y. IIIUIIIIillllllillllllUlllllllllllllllllllllUllllllllllllllllllllllillllllllMlllllH ll«ntloii Tlw B»Tlew wfagn yoa wrlf. send them a portion of their order, rather than to send them stock that "we knew would not hold up f

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. Florists' review [microform]. Floriculture. Florists' Boxes Equalize and standardize the quality of your packages and floral effects. Have them recognized by uniformity of neatness, attractiveness and safety in protection. The result will be incre<ised orders. THE SEFTON MFG. COMPANY, 1333 West 35th St^ Chicago FACTORIES, Chicago. 111. Anderson, Ind. Brooklyn. N. Y. IIIUIIIIillllllillllllUlllllllllllllllllllllUllllllllllllllllllllllillllllllMlllllH ll«ntloii Tlw B»Tlew wfagn yoa wrlf. send them a portion of their order, rather than to send them stock that "we knew would not hold up for them, stock that would be bound to make trouble. Pickling is a thing of the past and any grower who indulges in it does so at his own expense. We cannot force these goods on the buyer of today. Close Attention to Details. I have said practically nothing about the growing and it would be a hard matter for me to give you any advice on points on which you are at fault in this respect. Wihen the stock comes in I can tell whether it has been well or poorly grown, or whether it has been grown in too high or too lafcv a temper- ature or various points of that kind, but naturally it is the conditions governing the marketing of the stock with which I am most familiar. But I would say that here again in the growing is where details count, and where good results will not come without proper attention to details. Well grown stock always shows that it has had the attention and care that are necessary to produce good flowers, and without such attention and care it is seldom that good stock is grown. Sometimes it is possible to get good stock without attention to these details, but this is more good luck than good management, and it is seldom that a grower is able to repeat such a chance success. These are the points which our expe- rience as wholesalers has brought most forcibly to my attention, and I hope you will consider them as they have been given—hints and suggestions made in a

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