. Florists' review [microform]. Floriculture. Febrdabt 15, 1912. TheWeekly Florists' Review. rV ^m. ^m. .^mK. ^mK. .^*. imX. Smfi TiT-ULVLX^LX^ ^^^^^SSE I THE RETAIL -^>f^^^^ i l^^^^ FLORIST PEOORASTINATION. Do you recall that for the few days before Christmas it was difficult if not impossible to procure good red ruscus? Then, early this week supply houses were flooded with telegraph orders for red heart-shaped violet boxes—but the stock had become exhausted. The moral! Don't put off ordering Easter novelties; get what you want by ordering early. SIMPLICITY IN WINDOWS. Two Cardinal Bule

. Florists' review [microform]. Floriculture. Febrdabt 15, 1912. TheWeekly Florists' Review. rV ^m. ^m. .^mK. ^mK. .^*. imX. Smfi TiT-ULVLX^LX^ ^^^^^SSE I THE RETAIL -^>f^^^^ i l^^^^ FLORIST PEOORASTINATION. Do you recall that for the few days before Christmas it was difficult if not impossible to procure good red ruscus? Then, early this week supply houses were flooded with telegraph orders for red heart-shaped violet boxes—but the stock had become exhausted. The moral! Don't put off ordering Easter novelties; get what you want by ordering early. SIMPLICITY IN WINDOWS. Two Cardinal Bule Stock Photo
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Library Book Collection / Alamy Stock Photo

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RRY1A3

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7.2 MB (154 KB Compressed download)

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1526 x 1638 px | 25.8 x 27.7 cm | 10.2 x 10.9 inches | 150dpi

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. Florists' review [microform]. Floriculture. Febrdabt 15, 1912. TheWeekly Florists' Review. rV ^m. ^m. .^mK. ^mK. .^*. imX. Smfi TiT-ULVLX^LX^ ^^^^^SSE I THE RETAIL -^>f^^^^ i l^^^^ FLORIST PEOORASTINATION. Do you recall that for the few days before Christmas it was difficult if not impossible to procure good red ruscus? Then, early this week supply houses were flooded with telegraph orders for red heart-shaped violet boxes—but the stock had become exhausted. The moral! Don't put off ordering Easter novelties; get what you want by ordering early. SIMPLICITY IN WINDOWS. Two Cardinal Bules. A clever retailer, one whose windows were always attractive, said that he had two cardinal rules that he never broke, under any circumstances. The rules were: Always to use as simple methods as possible in his window dis- plays, and to change them frequently. There is no doubt that customers are attracted to a store where they expect to find something new every day or two, while simplicity, if the material used is good of its kind, is an unfailing drawing card to people of taste. It is quite an item in the daily routine to have to change the window or windows, but ?^Hrhen once the habit is formed of never leaving the same stock in two days, it becomes easy. It is not quite so easy, however, to think up new ways of drawing the customer daily, and a decorator who can and will do it is deserving of all the suc- cess coming his way. And a good deal of it will come. Crowded Windows Not Artistic. A crowded window is never an ar- tistic success and seldom a financial one. Jars of roses, sweet peas, carna- tions or other flowers, set out in rows like a drummer's samples, only appeal to people who are anxious to buy just that class of flowers and these will come to the store anyway. The true function of the well dressed window is to suggest something to the would-be patron, to bring the hesitating customer to a decision and, incidentally, to give a finish to the whole establishment

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