--FILE--People visit the stand of Canon during the 16th Photo & Imaging Shanghai 2014 exhibition in Shanghai, China, 5 July 2014.
Chinese bookworms will soon be able to place orders for long out-of-print books, in a project being masterminded by the Japanese imaging and optical products giant Canon (China) Co Ltd, and Chinese publisher Duku. Using Canon's modern digital printing technology customers can now custom-order their favorite best-sellers, or even books printed in tiny numbers. As well as letting readers own whatever books they want, officials say the joint-project will also help eliminate huge stocks of unsold books. Books can be produced in small quantities, said Zhang Lixian, editor-in-chief of Duku, and even carry printed personal messages and pictures on the title page or instructions and advice within the text for readers at certain places. The digital printing technology to be used quite simply does away with traditional offset printing methods which normally produced books in bulk, said Zhang, adding the extra customization will add no more cost to the customer. Wilbert Verheyen, vice-president of Canon (China), said: "Publishers are unwilling to reprint books which have been out of print for decades because these usually do not sell very well.