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PPC and Paid Media Executive

Job Title PPC and Paid Media Executive
Location Abingdon
Type of Contract Full Time
Hours Permanent
Package Competitive

Are you a PPC and Paid Media Executive who continually strives to improve processes and stay ahead of digital advertising trends?

We’re Alamy, the world's most inclusive content collection of stock images, vectors and videos with over 150,000 fresh content assets uploaded daily. Your work will directly and visibly shape our overall growth strategy and is one of the core pillars in Alamy’s ambitious growth plans.

Join us as PPC and Paid Media Executive and you’ll be able to use your experience to advise, implement and improve campaigns all around the world, driving both volume and quality of leads.

This brand-new role will allow you the opportunity to launch various paid media campaigns (PPC, Paid Search across Google Ad Search and Display networks) and paid social campaigns across Facebook, Instagram, LinkedIn, YouTube, and Pinterest

You will be a vital part of the Brand and Marketing team at Alamy who are well respected by the business and will report directly to our Digital Marketing Manager and work closely with the digital marketing team.

You’ll play a critical role in increasing brand awareness, driving website traffic and producing high quality sales leads. This role can be performed remotely but we recognise the benefits of working in a team environment and have offices in Abingdon, Nottingham, and London.

What you'll be doing ...

  • Implement and monitor paid search and social media campaigns to achieve objectives in targeted leads and customer acquisition
  • Work closely with Facebook and LinkedIn ad campaign managers to optimise and improve campaigns.
  • Adjust paid campaigns to multiple geographic regions when needed
  • Continually optimize search campaigns to achieve the best results
  • Work with Marketing colleagues to specify technical requirements of advertising design creative
  • Conduct a review of every campaign, feedback to the marketing team what worked well, what could be even better and make recommendations about ways we can improve in the future
  • Report and analyse results regularly by using different data sources (Google Analytics, Salesforce Marketing Cloud tools and other advertising platforms, etc.)
  • Work closely with the Digital Marketing Manager to compile a monthly report covering the digital marketing channels you own, highlighting and commenting on notable statistics as well as any emerging trends

What you will need ...

Do you have...?

  • Previous PPC & Paid media experience, ideally from an agency setting?
  • Google Ads qualifications?
  • Knowledge and experience using Salesforce Marketing Cloud Corporate Edition: Advertising Studio & Datorama?
  • Experience of working with Adobe Creative Suite software including Photoshop?
  • A flair for creative, innovative copywriting with ability to sell to, negotiate and persuade people to buy from Alamy?
  • An adaptable writing style, able to respond to different audiences and media, always on-brand?
  • Self-motivated and always on top of industry developments and trends?

Are you ...?

  • Able to demonstrate ability to run campaigns on paid media formats across Google Ads search and display networks?
  • Able to demonstrate knowledge and experience using Facebook Ads Manager, including setting up Facebook Pixels, messenger chatbots and advertising campaigns?
  • Confident processing data and extrapolating insights using Google Analytics, Quicksight, Google Data Studio and Datorama (SFMC)?
  • Highly organised and able to work at pace in an agile environment?
  • Able to demonstrate digital content creation capabilities i.e., graphic design, video editing using Adobe Creative Suite software?

What we can offer …

In return for your commitment, you’ll join a determined team who work collaboratively to support one another and share knowledge. You will be able to rapidly increase your experience and will make a valuable contribution to the massive trajectory of our ambitious “Route 100” plans.

You can expect a competitive starting salary and measured career development. We recognise your contribution to our continued success with an attractive benefits package which includes company pension scheme and 25 days annual leave in addition to public holidays.

Inclusion ...

We’re working hard to ensure we provide an inclusive environment and as well as your skills and experience we’re also focused on who you are and what else you can bring. We recognise the importance of a healthy work life balance and positively encourage agile working.

We are always open to discuss an individual’s flexible working needs so please speak to us during the recruitment process to understand what this could look like for you. We will do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.

Why wait?

We will be considering candidates as they apply, so please do not delay in submitting your application as we may decide to close the advert early. We will aim to update you on the status of your application as soon as possible. To find out more about working with us, check out our LinkedIn page, https://www.linkedin.com/company/alamy/?viewAsMember=true