How to get the best price for your marketing materials

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Tony Tallec / Alamy Stock Photo

Get the best value for money when you’re buying your marketing materials by following our tips in this handy blog. With a little research and planning, you can save yourself time and money as well as making sure you get the best quality products.

This blog has been designed to help you make sure you only spend what you need to on your marketing collateral – afterall, your marketing tools are meant to make you money, not put you out of pocket!

Before we get started, here’s a quick overview of the types of things we consider to be marketing materials:

  • Branded collateral – any physical materials that promote your brand to your audience such as pens, USB sticks, postcards and notebooks
  • Printed media – brochures, flyers, newsletters, banners
  • Adverts – both online and printed
  • Digital media – social media posts, email campaigns

Here are 5 handy tips to help you get the best value for money on your marketing materials:

  1. Set a budget and stick to it

This might seem like an obvious one, but setting yourself a budget before you start is a great way of limiting the amount of money you spend. You know best what value your marketing materials will have for your business, so you need to make sure you don’t spend more than is viable for you.

  1. Don’t go with the first price you get

Whether you’re paying someone to design a new advert, or looking for a good printer, make sure you get quotes in from at least 3 different options. This will help you to gauge what a reasonable price is for the materials you want, and make sure you only spend what you need to. If you’re dealing with new companies or products you’ve never ordered before, make sure you don’t base your decision solely on the cheapest price…

  1. … sample the materials before you buy

This is a perfect option for print-outs and branded materials – it’ll mean you can make your decision based on both price and the quality of the product, giving you a more rounded view of the value for money you’re getting.  Checking the quality before you buy will save you both time and money in the long-run – ordering a product before you’ve tested the quality means you run the risk of paying for a low-quality product, only to have to spend more time and money re-ordering a higher quality product from another supplier.

Look out for the printing quality, durability of the material and, more importantly for collateral like pens or USB sticks, check the product actually works! A good quality product will help to deliver a positive brand image for your business.

  1. Look for bulk discounts

No matter what you’re ordering, the chances are the higher the quantity you order, the lower the cost per unit will be. Whether you’re dealing with a printer or a branded materials supplier, keep an eye on the cost per unit to make sure you’re getting the best value for money.

For example, the cost for 500 flyers may be higher than for 250 flyers, but the cost per unit will be lower with the larger amount.

Be careful though – don’t be tempted by the higher quantity if you don’t need that many print outs – it all depends on what your campaign is and the reason you’re producing collateral.

Don’t forget: when you’re buying stock images for your marketing projects you can get discounts for buying more than one image with Alamy! Get in touch with our customer service team if you have any questions, and check out our offers page for the latest discount codes!

  1. Don’t be afraid to negotiate a rate

Whether you’re working with a freelance designer, printer or another supplier, there’s likely to be some room for negotiating the cost, especially if you’re working together for the first time. More often than not, if there’s the potential for repeat business, this will encourage the supplier to produce their best quality work at a reduced rate.

If you’re happy with the quality of the content they deliver, be sure to take some time to build a relationship as this can help you get the best rates and best quality work in the future.

Do you have any tips for getting great value on marketing materials? Share them with us in the comments!

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