Embracing Ultra Violet – Pantone Colour of the Year 2018

Lavender field at dawn, Somerset, England. Summer (July) 2014.
Adam Burton / Alamy Stock Photo

Be bold and make a statement with the 2018 Pantone Colour of the Year!

On Thursday 7th December, the announcement was made that 2018 will be all about Ultra Violet. Over the next 12 months, this deep shade of purple will be the focal point of projects across the creative industries.

Pantone describe the colour as a “dramatically provocative and thoughtful purple shade”. Executive Director Leatrice Eiseman commented, “from exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come”.

Did you know: you can filter the Alamy collection by colour using the hex code.

Just follow these 3 quick steps:

  1. Head to and enter your search term
  2. On the search results page, click the ‘Image’ drop-down search filter
  3. In the ‘style’ section, you can enter the hex code or click the colour wheel to filter the search results to only show images that contain the colour you need

The hex code for Ultra Violet is ‘5F4B8B’Hex code search - screen grab

Start your discovery of Ultra Violet as we showcase just some of the images in our collection that feature this empowering colour…

Detail of violet anemone
Westend61 GmbH / Alamy Stock Photo
Japanese Elm tree in snow field and morning sky
Aflo Co. Ltd. / Alamy Stock Photo
USA, Washington State. Milky Way and Mt. Rainier from Mt. Fremont, Mt. Rainier National Park.
Danita Delimont / Alamy Stock Photo
Minneapolis, MN, USA. 6th Nov, 2016. Laquon Treadwell (11) caught a pass in the first quarter. . ] CARLOS GONZALEZ - November 6, 2016, Minneapolis, MN, US Bank Stadium, NFL, Minnesota Vikings vs. Detroit Lions © Carlos Gonzalez/M
ZUMA Press Inc / Alamy Stock Photo
Boulder rocks and sunset on shoreline of Chimney Beach. Lake Tahoe, Nevada
Dennis Frates / Alamy Stock Photo
Thunderbolt on the aiguille du Midi, Mont-Blanc range, Chamonix
INTERFOTO / Alamy Stock Photo
Lake Orta Picardy Italy
David Noton Photography / Alamy Stock Photo

Get more Ultra Violet inspiration here >

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