An iPhone 8 Plus smartphone is on display at the Apple Store in the Sanlitun shopping area in Beijing, China, 22 September 2017.
Apple Inc's launch of iPhone 8 kicked off in a less lively mood in Asia, versus previous debuts, as fans held out for the premium iPhone X due out in early November. Hundreds of people usually gather at Apple's Sydney city store with queues winding down the town's main street, George Street, when there is a new product release. But there were fewer than 30 people lining up before the store opened on Friday. While the number of people queuing up outside Apple stores have dropped over the years with many opting for online purchases, the weak turnout for the latest iPhone has partly been due to poor reviews.