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A small 1950s advert for a View-Master 3-D stereoscopic viewer. The advert appeared in a magazine published in the UK in October 1955. The advert explains with the viewer photographs ‘come to life’. View-Master is the trademark name of a line of special-format stereoscopes and View-Master ‘reels’, thin cardboard disks containing seven stereoscopic 3-D pairs of small colour transparencies. It was originally manufactured and sold by Sawyer's. Travel views predominated in the early reels. Most of today’s View-Master reels are aimed at children – vintage 1950s graphics for editorial use.

A small 1950s advert for a View-Master 3-D stereoscopic viewer. The advert appeared in a magazine published in the UK in October 1955. The advert explains with the viewer photographs ‘come to life’. View-Master is the trademark name of a line of special-format stereoscopes and View-Master ‘reels’, thin cardboard disks containing seven stereoscopic 3-D pairs of small colour transparencies. It was originally manufactured and sold by Sawyer's. Travel views predominated in the early reels. Most of today’s View-Master reels are aimed at children – vintage 1950s graphics for editorial use. Stock Photo
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Image details

Contributor:

M&N / Alamy Stock Photo

Image ID:

2H6W1CY

File size:

17.9 MB (626 KB Compressed download)

Releases:

Model - no | Property - noDo I need a release?

Dimensions:

2157 x 2894 px | 18.3 x 24.5 cm | 7.2 x 9.6 inches | 300dpi

Date taken:

15 November 2021

Location:

UK

More information:

This image could have imperfections as it’s either historical or reportage.

A small 1950s advert for a View-Master 3-D stereoscopic viewer. The advert appeared in a magazine published in the UK in October 1955. The advert explains with the viewer photographs ‘come to life’. View-Master is the trademark name of a line of special-format stereoscopes and View-Master ‘reels’, thin cardboard disks containing seven stereoscopic 3-D pairs of small colour transparencies. It was originally manufactured and sold by Sawyer's. The View-Master system was introduced in 1939, four years after the advent of Kodachrome colour film made the use of small, high-quality images economical. Travel views predominated in the early reels. Most of today’s View-Master reels are aimed at children – vintage 1950s graphics for editorial use.

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