A customized ice cream truck is parked outside of a Pottery Barn grand opening promotes the M. Gemi brand of Italian handmade shoes in New York on Friday, September 8, 2017. The luxury footwear firm treated potential customers to a free gelato when they tried on a pair of their popular sneakers. The brand has raised $32 million from Accel Partners and General Catalyst. (© Richard B. Levine)

- Image ID: K770TY
A customized ice cream truck is parked outside of a Pottery Barn grand opening promotes the M. Gemi brand of Italian handmade shoes in New York on Friday, September 8, 2017. The luxury footwear firm treated potential customers to a free gelato when they tried on a pair of their popular sneakers. The brand has raised $32 million from Accel Partners and General Catalyst. (© Richard B. Levine)
Richard Levine / Alamy Stock Photo
Image ID: K770TY
Location: New York, NY, United States