A Chinese PLA (People's Liberation Army) soldier and telecommunication cable inspector lies on the ground close to his equipment as he pretends to have fallen during the Falling Stars challenge on the street in Huai'an city, east China's Jiangsu province, 16 October 2018.
The latest online craze, "Falling Stars Challenge," has reportedly developed into a trend of showing off personal hobbies and professional talent instead of a simple wealth flaunt in China. Originating in Russia, the #fallingstars2018 trend invites people to share their best fake fall by posting photos of themselves flat on their faces, surrounded by personal items laid out in a staged setting. However, in China, people taking part have turned the fad into a way to tell people what they do for a living, and all the achievements they've made through the years. The hashtag in China has gained around 2.3 billion views so far, with Chinese participants from all walks of life coming up with innovative ideas for their photo settings.