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Licences

When customers buy images they purchase the right to use them in a particular way. This is called a licence and you must choose one of three types:

Differences between the licence types
  Rights Managed Licences Royalty Free - RF
Licenced - L Rights Protected - RP
Fees The customer pays a licence fee each time they use the image. The customer pays a one-off fee.
Use The customer must specify the intended use, media, territory and duration for each usage. The customer can use it multiple times and in multiple projects within the terms of the licence.
Price The price is based on intended use. Price is 20-30% more to guarantee an exclusive licence. Price is determined by the size of the image purchased.
Exclusivity Other customers can also purchase and use the image under the same licence. When a customer obtains exclusive use of an image under the terms of the licence, other customers cannot purchase the image under the same licence. You cannot have exclusive use of an RF image. Other customers can purchase and use the image as they wish.
Permission If a customer wants exclusive use of an image we will ask your permission. If a customer wants exclusive use of an image we don’t need to ask your permission. N/A
Restrictions You can apply restrictions. You cannot apply restrictions.
Releases You must have model and property releases for relevant subject matter in an image. If you don’t have them you can set restrictions to licence the image for “Editorial use only”. You must have model and property releases for relevant subject matter in an image. This is expected by the customer and will help to avoid legal issues.
Choosing a licence Select “Licenced” in ”Manage images”. Select “Licenced - Rights Protected” in ”Manage images”. Select “Royalty Free” in ”Manage images”.
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Tips and legal considerations

To ensure customer confidence in your images and avoid potential legal problems:

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Exclusivity and rights control

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Screenshot of “My Alamy”
Licence type selection
Licensing your images

  1. Go to My Alamy.
  2. Under “Organise images”, click “Manage images”.
  3. Select a licence from the options next to each image.
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Further help

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