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Choosing the right social media sites for your business – Pinterest

Pinterest logo on distressed background
Contributor: Pixhall / Alamy Stock Photo

Become a social media expert with our brand new blog series.

Over the next couple of months we’ll be exploring Pinterest, Facebook, Instagram and Twitter to help you decide which social media sites will work best for your business. By using the sites that are most relevant to your business, you’ll save time and be able to focus on getting the most out of the channels you choose.

We want to give you some pointers on how to:

  • Improve the reach of your brand by connecting with new followers
  • Help your business become a source of inspiration within your industry

We’re kicking off the series with Pinterest

Pinterest has gone from strength to strength since launching in 2010 and the site now boasts over 50 billion pins. For those that don’t know, a ‘pin’ is Pinterest’s word for a ‘post’. You can create your own pins, or save someone else’s.

To help you get to grips with using Pinterest, we’re delving in with what it’s good for and not so good for, some practical advice on how to use the site and useful information to kick start your fascination with Pinterest.

Pinterest is good for:

  • Posting images – it’s an image heavy platform whether you’re sharing images of your product, content you’ve created or photos of your team
  • Posting inspiring content like recipes, top tips and how-to guides
  • Boosting your SEO profile and driving traffic to your website – Pinterest content is crawled and indexed by Google  (in other words, the item you pin could show up in somebody’s search results on Google), so it is a great way to get your content seen
  • Enhancing your content by using promotional features such as rich pins

Pinterest is not so good for:

  • Companies who are short on time or resource – you need a good amount of content to make your Pinterest page appealing, so it takes some upfront investment to get started
  • Targeting a male audience – 80% of Pinterest users are female,  so if your main target audience is men, it could be challenging to reach them
  • Companies without a lot of images or content to share – you need content to post that people want to share to make your Pinterest pages a success

Thinking of using Pinterest for your business? Read on for our top tips on making your Pinterest page look great…

8 tips to get the most out of your Pinterest page

  1. Add a ‘pin’ button to your browser to make it quick and easy to save images into a board
  2. Use high quality images – whether you’re taking them yourself or sourcing them from a stock agency image quality is important to give the right impression
  3. If you’re buying a stock image make sure you have the right license – see our licencing help page here
  4. Vertical (long) pins appear larger on Pinterest compared to horizontal ones so they make more of an impact!
  5. Consider your description and make sure it flows and captivates the user. This is also a good time to engage users by giving them an instruction such as “read this blog”
  6. Optimise every pin, we can’t emphasise this enough. Every time you add a pin it’s showcasing your business
  7. Hashtags do have a place on Pinterest so use them!
  8. Keep your boards neat and consistent so the overall page on your profile looks appealing

Top tip:  A board’s title should reflect how people would search for it – e.g. “space saving ideas at home” or “year in review 2016”

Once you’re up and running, why not try…

Rich pins 
Rich pins give more context and information about an item or promote a pin to drive more traffic to your website. Read more about which one is right for you here.
You can only use Rich Pins if you have a Pinterest business account, not got one yet? This link tells you how.

A few more tips for using Pinterest

  1. As well as building your own Pinterest page you should also keep up to date with what’s currently trending on Pinterest, click on the search bar on the homepage and you’ll see a list of what’s currently trending.
  2. Follow relevant people and brands so you can see what the competition is doing.
  3. Check out the Alamy Pinterest boards to see great, on-trend photography, you might even spot some great images to buy.
  4. Make sure you’re aware of copyright, what it is and who owns it. Here are a couple of blogs to help…
    How so share images without breaching copyright
    How to find out who owns the copyright to an image
  • suzy connell

    a great summary of the visual search engine that is Pinterest. You have to be patient but the rewards will eventually start to trickle in. I have a pin of a ‘contemporary front door’ which I pinned to one of my home interiors boards back in 2013. It continues to get pinned on a daily basis, even more since I recently made the description key-word rich. It has like 14.2k engagements and must have driven plenty of traffic to the company Unfortunately my own lifestyle blog does not benefit from this in any way, but it has been fascinating to observe how much attention and traction this pin gets! I have posted a screenshot below 🙂
    https://uploads.disquscdn.com/images/ef41adbd44ca07e2d95119e6ea0b7d87f6e4a95d5dbf155ee4feb94e27762943.png

    thanks again, Suzy C. http://www.fiftyanything.com

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