Permalink2 March 2009 at 11:44 by James West - CEO
Posted under News, Rambling CEO
We've got a lot of work to do before the commercial section of the Alamy site is something we can aggressively market. We knew this from the outset - sticking something on your homepage does not constitute a sales and marketing plan. You have to go out and sell it, tell your customers about it, etc.
The commercial filter on the homepage accounts for only 3% of customer searches since it went live the other week. Good. That's exactly what we wanted.
Putting this collection live is the first small step in a bigger plan that I outlined in my presentation at the annual contributor event last year (you can see it here
- watch from 10min and 10sec to hear me describe the stages we are now following).
This project is a work in progress and something that we are learning more about as we get into it. Based on some early feedback from customers gathered both verbally and by looking at the data we've been collecting, it's clear we need to make the license type filter more prominent again. We're also going to put some BETA messaging with it - we contemplated this before going live and we're now convinced we should.
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