Permalink5 June 2008 at 10:33 by James West - CEO
Posted under News, Rambling CEO
What the new "Limited Use" search tab will look likeWe are delighted to announce that Limited Use, the first initiative to be released under our Novel Use scheme will launch in the coming weeks.
Limited Use has been devised to let your images compete in the low cost ‘micropayment’ market without undermining your existing revenue streams on Alamy. There are three aspects of this project that we regard as essential:
- It must not undermine our existing business, so we have restricted the licence to usages that do not currently feature in our revenue mix.
- It must be easy for the customer to use, so licence terms for Royalty Free and Licensed (Rights Managed) images are the same and not time limited.
- It must acknowledge the existing low cost pricing structures that are already out there if it is to stand a chance of competing.
This doesn’t mean that all our new pricing strategies from now on will be cut price. Far from it. We have lots of ideas under development this year that should improve our scope for seeking out new revenue streams. More details to follow later.
The terms of the Limited Use scheme are defined below:
Blogs
Use in articles posted by an individual blogger on personal and special interest blogs for an unlimited time. Images cannot be included in a corporate site, used for advertising or promotion or used in a defamatory, sensitive or controversial manner.
Social Networking
For use by an individual on social networking and virtual world websites for an unlimited time. Images cannot be used in advertising, promotion or in a defamatory, sensitive or controversial manner.
Education
For teachers, academics or higher education students on a single user basis for any of the following combinations:
- Interactive whiteboards
- Hand outs
- Project work
- Reports
- Dissertations/theses
- Presentations/lectures
Please note that the images can be used by people working in education as defined above, it will not cover educational publishing which will continue to be sold under our standard model.
We have specifically selected these usages to cover areas where we do not currently sell images. Limited Use was set up to address our need to break into these new markets and to compete with other pricing models that are becoming established.
The pricing for these usages is outlined below. Limited Use will only be visible to buyers in the UK to begin with. (This means that only contributors in the UK will be able to see the changes on the web site when Limited Use is launched.) The service will be rolled out worldwide once we are satisfied with the performance of the scheme.
Size and price
| Size |
File size |
Resolution |
Price |
| XS |
0.4 MB |
Web
450 x 300 px (16 x 11 cm @ 72 dpi) |
£0.60 |
| S |
1.4 MB |
Electronic media
689 x 462 px (25 x 17 cm @ 72 dpi) |
£1.20 |
| M |
5.5 MB |
A6 print out
1142 x 1688 px (20 x 29 cm @ 150 dpi) |
£1.80 |
We are sensitive to the fact that we are becoming more active in the market where web resolution file sizes are adequate for the usage required. This is one of the reasons why we have brought back watermarking on your images.
If you haven’t signed up to the Novel Use scheme your images won’t be available to these buyers. To sign up visit the Additional Revenue Opportunities page within My Alamy
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