Permalink 19 June 2007 at 14:23 by James West - CEO
Posted under News, Rambling CEO
IMPORTANT: This article describes some changes coming to the Alamy keyword fields later this year. Images already in the system will be unaffected by this change and you will not be forced to re-keyword your existing collection.
Synopsis
The number of images available online is increasing dramatically. As a consequence of this picture buyers will spend longer looking for the images they need and image producers will spend more time describing their pictures in order to stand out from the crowd. Alamy, representing the world”s largest collection of stock photography online, is leading this trend.
This article introduces some of the initiatives we are working on to improve the speed and quality of the search experience for the customer and to help our contributors compete.
New search engine
We are preparing to release a new search engine in Q3 2007. The initial launch version will be a minor change compared to our existing system, but it has been built to be compatible with a new generation of products and tools from Alamy. These include a new keywording structure, future versions of AlamyRank, customer search activity reporting tools, greater speed, and stronger relevancy.
New keywording structure
AlamyRank introduced the concept of using views and clicks as a means of assigning a score to a group of images. The system assumes that if a collection of images is seldom clicked or sold in proportion to the number of times it has been seen by customers, it should carry less weight relative to a collection that has a stronger track record of clicks and sales.

“Manage images” screenshot showing new fields
Click to see large screenshot (131Kb)
Searchable fieldsThe introduction of AlamyRank means that contributors to Alamy want to be seen when appropriate to the customer and hidden when not. This presents a dilemma for the person keywording an image – should you enter all the words you can think of and risk being seen too often (and thereby reduce your ranking), or should you be more selective and concentrate on a small number of words that are most relevant to your image? The answer is a bit of both.
The new structure enables contributors to be comprehensive in their keywording without penalising their AlamyRank. This works like a pyramid, with the importance of the various keyword fields diminishing as the fields increase in size.
There are two objectives behind this project:
Improving relevancy
The pyramid approach to keywording enables contributors to be thorough in describing their images without damaging their AlamyRank. This will, in the long run, improve the relevancy of search results for customers.
Preparation for the commercial market
We need more information from contributors who are interested in selling their images into the commercial sector, especially on the question of model and property releases.
So as not to disadvantage contributors who keyworded their images under the old system, the new search engine will take into account whether an image was described under the old or the new keywording structure. Both the old and the new structures will be compatible with the new search engine. This system is scheduled for release in Q3 and will be optional for images already on the site.
Customer activity statistics
The next step towards improving the experience for customers is to share with contributors information about what is happening to their images in the search engine. The first version of a new tool, AlamyMeasures 1.0, will share customer search activity with our contributors.

AlamyMeasures screenshot
Click to see large screenshot (153Kb)AlamyMeasures 1.0 will show you how often your images have been viewed and clicked by customers, as well as how your images performed against the rest of the collection. From a summary page that will be available via My Alamy, you will be able to see specific search requests that returned your images. AlamyMeasures also links through to your images so that you can edit any keywords or phrases that are generating an excess of views relative to clicks.
Summary
The projects outlined above mark the start of an exciting time for our company. Giving finer control to our contributors over how their images are seen by the search engine will, in time, improve the quality and accuracy of the customer experience. Of equal importance to looking forward however, is not leaving those who already have images on Alamy behind. The changes you will see over the coming months are designed to open up new opportunities for all our contributors, new and existing, as our business develops.
Keep an eye on this blog for further announcements relating to the plans outlined above.
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